Branding, Art Direction, Graphic Design, MARKETING
We crafted a dynamic brand identity and logo for DJ/producer $coe—aka Sir Roscoe—that channels the high-octane pulse of his underground dance tracks. The core logo fuses a racecar-inspired lockup with pixelated accents, where the bold, slanted typography evokes relentless speed and rhythm, mirroring the tempo of his music. The full rebrand delivers a sleek electronic press kit, immersive event visualizers, and a flexible logo system ready to accelerate across any platform.
